Year: 2020

President Mike Vanden Heuvel announces his retirement; Vice President of Rentals Randy Buening named as his successor.

After 13 years leading and growing Super Products LLC, Mike Vanden Heuvel announced his retirement and will be leaving his role as the President of Super Products on December 31, 2020.  As his successor, Super Products’ Vice President of Rentals Randy Buening will be promoted to President of Super Products, effective January 1, 2021. 

Vanden Heuvel joined Super Products in 2007 as the VP of Industrial Sales and took over as President at the end of 2008. During his tenure he added several rental facilities and maintained steady growth under his leadership. Further, under Vanden Heuvel supervision, Super Products built and moved into its new state of the art headquarters in Mukwonago, WI in January 2020. This new building allowed the organization to consolidate three separate operating facilities in southeast Wisconsin into one where they now produce their full product line. Super Products thanks Mike for all his leadership and contributions and wishes him success in this next chapter of life.

Buening came to Super Products in May 2019 as the VP of Rentals and has since proven himself to be an excellent leader. Prior to joining Super Products, Randy was the VP of Operations for JX Enterprises Inc., a Peterbilt, Volvo, Hino and Ottawa dealer group, where he led the parts, service, body shop, lease and rental activities for a 21-location commercial truck group. Prior to JX Enterprises, he held leadership positions such as Director of Business Development at PACCAR Inc. and Brand Manager at Peterbilt Motors Company. Randy holds an MBA from Carnegie Mellon University Tepper School of Business and a B.S. in Mechanical Engineering. Super Products is confident that Randy will lead their company to the next level in their pursuit of success.

As of Tuesday, March 24, Wisconsin Governor Tony Evers has issued a ‘Safer at Home’ Order which effectively closes all non-essential business statewide with exception of capacities accomplished by working from home. Under this Order, Super Products qualifies as an essential business per the guidelines below and will continue normal operations.

Essential Businesses and Operations
For the purposes of this Order, “Essential Businesses and Operations” means Healthcare and Public Health Operations, Human Services Operations, Essential Governmental Functions, Essential Infrastructure, and the following:

Manufacture, Distribution, and Supply Chain for Critical Products and Industries
Manufacturing companies, distributors, and supply chain companies producing and supplying essential products and services in and for industries such as pharmaceutical, technology, biotechnology, healthcare, chemicals and sanitation, waste pickup and disposal, agriculture, food and beverage, transportation, energy, steel and steel products, petroleum and fuel, mining, construction, national defense, communications, as well as products used by other Essential Businesses and Operations.

In addition, Governors of several other states have already issued similar orders and more will likely follow in the coming days. Under these orders, all of Super Products’ nationwide rental and service locations qualify as essential businesses and will continue normal operations.

Respecting the wishes of the many customers who have contacted us, we have implemented a travel and site visit hold for our sales teams. All of our sales personnel are at this time working from their offices and are available to you for anything you need. However, if you determine a site visit from us is essential to your business, we will make every effort to accommodate that request.

Finally, and most importantly, as the COVID-19 virus outbreak related events unfold in our communities, Super Products hopes you and yours stay safe and healthy.

Thank you for your support.

Mike Van, President

As we are all in an unprecedented time in recent history, Super Products is taking a of number precautions to limit exposure to our employees and their families:

• Our factory has implemented the healthy and preventive practices recommended by the CDC to keep our employees safe while we build products.
• Unless specifically requested, we are respectfully suspending all face-to-face meetings for the time being.
• All business travel plans have been cancelled and we are monitoring employees returning from travel.
• We will use conference calls, WebEx, email and other methods to communicate or discuss issues that may arise during this unprecedented time.
• We have a number of personnel that are working remotely from home that are not required for the day-to-day running of production. Please contact them through their normal email address.
• There is no change in production. We are currently staffed to support our customers’ needs and plan for no disruption in our supply.
• Please keep us informed of your situation as it relates to supporting Super Products production requirements.
• The key is communication and patience as this situation unfolds.

Super Products is focused on the health and safety of our entire family; our employees, suppliers, truck drivers, dealers, customers and all we interact with.

Our intention is to maintain business as usual. We will keep you updated if anything changes that disrupts our business operations.

Super Products will continue to monitor all official notices from the CDC, Federal, State and Local governments and will notify you if we have to make additional changes.

Thank you for your support during these trying times!

Mike Van, President